The Green Imperative

Based on decades of experience as a designer and educator, Victor Papanek makes a compelling case for more meaningful design at a human scale, using examples from packaging to parking lots, playing cards to playgrounds. This means designing for the long term, using less and re-using more, and sharing resources.

By busting the ‘bigger is better’ myth and challenging the idea of design progress, Papanek guides us all – designers, architects and, crucially, consumers – towards a greener future. His clear prose is as passionate about the possibility for change as it is insightful and instructive.