Ditch your nine-to-five and become your own boss with this insider's guide to freelancing from Martina Flor, a leading designer, educator, author, and entrepreneur. The Big Leap covers all aspects of starting your own business, from practical skills like identifying potential clients and pricing projects to important big-picture topics like managing time and finances, diversifying income streams, and taking care of your most important tool—you!
Flor demonstrates each concept with helpful case studies pulled from her own journey from freelance designer to influential, international business owner. Creatives across disciplines will benefit from this thorough and easy-to-follow career guide, including designers, illustrators, photographers, programmers, writers, and editors.
Martina Flor is a designer, letterer, author and founder of a leading studio in Lettering and Custom Typography in Berlin. She started her practice in 2010, and since then has worked for clients all over the globe, such as Mercedes Benz,The Washington Post, Lufthansa, and Vanity Fair. Martina teaches extensively on her own series of online and offline workshops and courses. She's also the author of The Golden Secrets of Lettering a guide to creating lettering published by Princeton Architectural Press in 2017 and translated in five other languages.