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Optic: Optical Effects in Graphic Design

Optic: Optical Effects in Graphic Design

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Optic explores optical effects in contemporary graphic design.

Some art forms have had more of an impact on the language of graphic design than others, but not many have helped contribute the same dynamism, energy and vitality as Op Art. Graphic designers today are rediscovering the optical art of the 1960s with delight, revelling in its experimentation and unexpected outcomes.

It is the purpose of Optic to attempt a survey of optical effects in graphic design and to help distinguish their various forms.

Cover features an applied spinning optical disc, with three different colourways (green, yellow and grey) – orders will be selected at random.

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