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29Letters

Intriguing script journeys

Intriguing script journeys

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The 2021 publication revolves around the topic of the diverse cultural, political, and linguistic journeys a certain language undertakes, and the different scripts that are adopted to personify it. This topic came to light from the Aljamiado research throughout 2020 and 2021 while the typefaces 29LT Okaso and Oskura were being created. Aljamiado manuscripts were written using the Arabic script, but when read out loud, they sound like archaic Spanish filled with Arabic Islamic words (lexicons). By definition, Aljamiado, or Aljamía texts, are manuscripts using the Arabic script for transcribing Romance languages such as Spanish and Portuguese. You can read the full article about the 29LT Okaso typeface, where a comprehensive explanation of this topic is tackled.

 

From the Aljamiado topic, other scripts’ stories were found and researched. The interest was in languages that adopted and changed to different scripts based on historical, cultural, and/or political influences. From the collected research, it is important to understand that our identities are intertwined with different backgrounds, cultures, and languages. We are recognized by our past, our roots, and our mother language. From a diverse list of languages researched, three topics were selected for the publication: the Turkish language, the Post-Soviet languages, and the Vietnamese language. The publication contains four chapters, each written in two or three languages in connection with the topic. The use of several languages and scripts echoes the drive of 29LT to support several world scripts. Every chapter showcases the interlaced visual approach of two or more scripts that coexist visually to trigger historical ties.

 

The entire publication has a unifying design approach while each chapter retains a specific layout design. Each chapter layout is inspired by a visual research representing the subject.

Chapter 1
Hybrid Manuscripts and Identity
Chapter 2
Politics and Linguistic Acrobatics
Chapter 3
A Tug-of-War Between Tradition and Secularism
Chapter 4
A Reflection of Power Dynamics
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Concept & Design
29Letters
Design Director
Pascal Zoghbi
Graphic Designers
Norma El Zoghbi & Pascal Zoghbi
Content Creation
29Letters & HallScript
Languages
Arabic, English, Russian, Turkish, Spanish & German
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Dimensions
172 x 240 mm
No. of Pages
64 pages including cover
Typefaces
Selection from 29LT fonts catalog
Colors Used
Black & Pantone Process Blue U
Paper
Munken Print White 90 gr.
Printing
Graficas Crutomen, Madrid, Spain
Published
July 2021

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