Set Design for Printed Matter: A New Approach to Graphic Design

Set Design For Printed Matter explores the endless possibilities and powerful impact of using the materials and techniques of set design in graphic design projects. From editorial projects, posters, and flyers to illustrations for magazines or advertising campaigns, this inspirational volume features a variety of playful international projects by the most respected professionals in the field. Going behind the scenes of the design process, this book examines creative and strategic elements of set design such as handmade craftsmanship and 3D graphics. By deploying complex paper techniques and materials as well as an infinite variety of objects, the results create a world in which imagination and reality overlap unexpectedly.