The Business of Creativity
The Business of Creativity
The Business of Creativity
The Business of Creativity
The Business of Creativity

Keith Granet

The Business of Creativity

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Long known as the go-to management consultant of the design world, Keith Granet reveals more of his clear-eyed insights about running a creative business in this follow-up to his book The Business of Design. While aimed at creative enterprises, Granet's advice, quickly summarized as know what you do best and focus on that, applies to any organization, small or large, commercial or nonprofit. He delves into the skill sets and people needed to grow a business, as well as the things you don t need (bad clients, bad employees, negative energy), in an engaging and easy-to-implement manner. His shrewd understanding, gleaned from decades of consulting for brands like Harrods, Pantone, John Varvatos, and Urban Archeology, makes this essential reading for anyone managing a business or thinking of starting one.

Keith Granet formed Granet & Associates founded in 1991 to provide financial and operational management services to the design industry. Keith has over twenty years of experience working in the design industry.

Details: Hardcover
Size: 8 X 10 IN
Pages: 224
Color: 50
Publication Date: 12/06/2016
Rights: World