Princeton Architectural Press
The Business of Design
The Business of Design
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The Business of Design debunks the myth that business sense and creative talent are mutually exclusive and, unlike other lackluster business books, is written and illustrated to captivate a visually thinking audience. For nearly thirty years, consultant Keith Granet has helped design professionals pursue their passion and turn a profit. From billing to branding, client management to marketing and licensing, The Business of Design reveals the tools necessary to create and run a thriving design business in today's ultra-competitive marketplace.
Details: Hardcover
Size: 8 X 10 IN
Pages: 208
Color: 75
Publication Date: 10/28/2011
Rights: World
ISBN: 9781616890186
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